How To Become A Digital Media Manager
A digital media manager is usually a creative marketing specialist who launches and develops marketing campaigns on various digital platforms. In recent years, many such job titles have been in use. Digital media managers often work closely with copywriters, artists, photographers and graphic designers to develop a company’s online visibility through various forms of online promotion. Digital media is the integration of these various mediums for the purpose of marketing a product or service.
As such, this career as a digital media manager might manager for a website developer, graphic designer, photographer or an editor. This career requires someone with exceptional writing and communications skills. Digital media manager jobs usually require you to have some basic computer programming skills. Yet, it does not require having degrees in any of the major business disciplines.
Digital media managers can be found in advertising agencies, which often has its own digital marketing department. Digital media managers at such agencies often handle online promotions as part of their job responsibilities. Such online marketing managers can work with online advertisers, affiliate marketers, ecommerce websites and search engine marketers. Digital media managers may also act as online assistants to such managers. They may be required to research, plan and execute online marketing campaigns.
Digital media jobs at marketing agencies require knowledge in online analytics. Digital media jobs at marketing agencies like account executive, talent scout and manager need to understand the latest trends and consumer behaviors. Digital media managers need to possess excellent written and verbal communication skills. Digital media managers also need to understand e-commerce technologies and digital media technology. Digital media jobs at marketing agencies also require that they understand search engine optimization and keyword research.
Digital media managers at marketing agencies often work on the client side. Digital media managers must also understand the business processes behind the online advertising programs. Digital media managers often act as online assistants for account executives. Digital media managers should know all aspects of ecommerce marketing including search engine optimization, keyword research, link building, website analytics and online presence development.
Digital media managers at marketing agencies often need to focus on campaigns targeting the latest trends. Digital media managers also need to have a strong background in advertising and online marketing to understand the intricacies of such campaigns. Digital media professionals at marketing agencies should know how to develop successful social media campaigns. Digital media managers at marketing agencies need to be creative, skillful and highly organized. Digital media managers at marketing agencies may be expected to have extensive experience in managing a variety of client campaigns.
Digital media managers at marketing agencies might not work on brand campaigns. Digital media is more concerned with optimizing online ads for search engines and optimizing websites for key phrases. Digital media specialists are the ones to create and manage online ads and campaigns. Digital media specialists might also work on one-on-one marketing projects with clients.
Digital media managers at marketing agencies also might work with other marketing professionals. They work with account representatives, executives from the ad agency, managers of ad groups, directors of marketing, publicists and other key personnel. Digital media managers at marketing agencies also might help design and execute ad campaigns as well as work on marketing campaigns. Digital media specialists at a marketing agency are expected to have strong writing and communications skills. Digital media managers at a marketing agency may be expected to have strong writing and communications skills.
For most entry-level jobs, a bachelor’s degree in marketing or advertising is usually required before one can begin a career as a digital media manager. Most bachelor’s degrees required for jobs in the media marketing profession require courses that discuss marketing strategies, social media marketing and website optimization. Online courses are available for people who don’t have time to attend traditional universities.
Many digital media managers have some sort of college degree. Sometimes these degrees are not the traditional college degrees, such as those obtained through traditional universities. Some degrees can be earned through online learning programs. A good example is an associate’s degree from an accredited university or technical school that can be completed in less than two years. The associate’s degree requires general business knowledge, including accounting, business law, and computer applications, as well as an overview of the global marketplace.
The job market for digital media managers will likely continue to grow in size as more people learn about the types of work that can be done within this profession. Digital marketing encompasses many different types of businesses, from television commercials to radio and internet advertisements. Digital media campaigns involve a wide range of services that include search engine optimization, pay per click management, web analytics, social media marketing, and viral marketing. Digital media managers can be found everywhere, as almost every medium for advertising exists for the purpose of marketing.
