How to Maximize Your Open Rate and Conversion Rates With Messenger Bot
What is a Facebook Messenger Bot? At its most basic level, a messenger bot provides a means for companies to automate a number of low-scale customer support functions. Rather than waiting on hold with an operator to talk to a live customer service representative, customers can immediately chat with a bot to instantly answer simple questions or complete the initial stages of an automated RMA return request. Bots also provide an easy and convenient way to make follow-up sales calls, as well as a great way to interact with existing and potential customers.
Many companies have seen incredible growth in the number of messages being posted to their Messenger Bot accounts. In fact, Messenger Bot has become so popular that the company behind it recently raised over $80 million in Series B funding, bringing the total investment by the company to almost a half a billion dollars. As we’ve seen though, not every business is ready to leap into the future and are still stuck in the slow part of the development cycle. If you’re one of those businesses that need to work on making your customer service system as efficient as possible, but is holding off on implementing a Messenger Bot solution, here are some tips to help you get things rolling.
First of all, before you start spending your company’s money on automated customer service systems that run solely on Messenger Bot, try using the Bots that integrates with the popular social media management tool Hootsuite. Bots and applications that work with Hootsuite inbox using the handoff protocol to allow users to update their status, add new contacts, and more through a click of the button. As an example, let’s say that you’re sending an automated message to your employees regarding a new promotion: you could create a bot that sends out a promotion announcement to Facebook, Twitter, YouTube, LinkedIn, and other social media outlets. After a short period, your employees will have been notified via their personal Hootsuite account regarding the promotion, without you having to lift a finger.
Before you commit to buying one of the real time Bots available on the market, there are several things that you need to consider. You should first determine whether or not you want to integrate the Bot with your existing CRM system or if you want to use a standalone messaging platform like Messenger Bot. For a small business, integrating a Bot with your CRM is probably the best approach: by doing so, you’ll be able to use the bot to log in visitors, manage your customer database, and more through a web based interface. On the other hand, standalone platforms like Messenger Bot allow users to communicate with each other over instant messenger (similar to MSN Messenger or Yahoo Messenger), as well as to sign up for events (much like MySpace). If you want to use a standalone messaging system, then it’s recommended that you choose a bot that will allow you to set up both voice and video calls, as well as integrating with your existing CRM system.
Real time Bots are great because they make your life easier. When using the bot, you’ll no longer need to spend hours typing messages to your customers, answering phone calls, and so on. Instead, when you receive an email, messages will automatically appear in your inbox.
However, before you purchase a Hootsuite inbox bot, you should take a few moments to consider whether or not the bot is suitable for your business’ needs. Since real time Bots are web based, they may only be compatible with companies that host their own server. If your business doesn’t currently host its own server, it may be necessary for you to install a separate application for the bot, which is referred to as a Customer Relationship Management (CRM) package. There are several different types of packages available, including ones that provide you with the ability to manage and track contacts, as well as build, rename, and remove emails. Many real time bot programs also integrate with social media platforms. These features may be very useful for some businesses, but if yours doesn’t offer these capabilities, you’ll probably end up having to invest additional resources in order to use this type of software.
Before you go shopping for a messenger bot, you’ll first need to determine what features you’re looking for. For example, you’ll want a program that allows you to auto-respond to customer’s queries, so you can give them the courtesy of a personal welcome message. Additionally, if you anticipate receiving a lot of questions regarding your products or services, you’ll also want a chatbox where your customers can send you questions. Another important feature of a good messenger is the ability for your customers to chat via a messaging system provided by your website or from a mobile phone. Chats can also be saved to allow future interaction with customers.
Messenger Bot makes it easier than ever before for customers and prospects to engage with your brand via the internet. The key to maximizing the value of your Messenger Bot application however, lies in its ability to adapt to the changing landscape of online business. The ability to evolve and update your application will help you leverage the latest trends and help your business grow into new areas. To ensure that your bot remains successful and relevant in a fast-changing marketplace, there are a number of considerations to keep in mind. When shopping for a chat application for your business, take the following suggestions into consideration:
