One of the more difficult and rewarding things about managing social media is that you are never done learning. You constantly have to fine-tune and grow all nine of those social media skills to keep advancing in your career. Just as with any other profession, the more you learn, the better your position and the more opportunities there are for advancing. In addition to learning how to manage social media sites you also have to learn how to market them effectively in order to attract and retain clients.
This is a combination of knowing what works with each site and knowing how to make them work to your advantage. The first thing you need to do is learn how to schedule posts. Social media managers often have access to Google Analytics and can see how many people have visited a specific website. From there they can start to plan what types of content are best for their platforms. While posting a number of one-time events is great for a business that has steady traffic, sending a multitude of daily or weekly posts can help you attract new clients and keep current ones coming back.
Once you have scheduled your posts, you have to decide how you will distribute those posts. Some platform users allow links directly from the websites, while others require you to put a reference to the source in your post. The best way to go about this is to have a system in place that can send an email to the link destination with the link attached. In addition to linking to your own company’s website, attaching links to sites owned by your clients can increase the exposure of your company through social flow. By using linkedin, for example, every time someone posts on their LinkedIn profile linking to your company’s page or vice versa you gain exposure through the social media management tool.
The same goes for using the Facebook or Twitter accounts for sending out promotional material. If you want to be seen by as many people as possible, you might need to use one place to post. Depending on the site and platform you choose, you might find that your post is only visible to a select group of friends. If you have access to a social media management tool, you can easily view all those who have commented on your page as well as those who have simply liked or shared your post.
One of the major advantages of having your Facebook or twitter account connected to your company blog is that it can be used as part of your social media management tools. By using the post button on the blog, posts can be automatically sent out via the social media management tools. Likewise, the hash tag can be used to post comments on a particular post as well as send the post to a friend. As soon as this is done, others will see your company logo or message and will be able to connect with your company.
Depending on your business needs, you can also use the other two main Facebook and twitter accounts to perform your own form of analytics. However, most companies still do not understand the full potential of these platforms to perform data analysis. For instance, if you are a social media manager, you need to know how many people are actually responding to your promotional tweets and posts.
A company blog is just another element of your social media management strategy that you can use to analyze your customer’s responses. This is particularly helpful in analyzing your marketing strategies since it lets you see what works and what doesn’t. You can also track which promotional tweets worked and which weren’t. Using the sprout social platform, you can easily analyze the data and extract insights from it to help you improve your business impact through social media. In fact, by using both the blog and the platform, you can discover new ideas that your competitors are not using to further their business goals.
Sprout Social lets you manage your Twitter and Facebook accounts from one place, making it easier for you to focus on your marketing activities without the distractions from the different social media managers that could distract you or frustrate you. A social media manager should be able to tap into the intelligence of social networks to provide relevant and actionable data for your decision making. By learning more about how social media management tools work and the processes involved in making decisions based on data, you can strengthen your social media management skills and increase your overall business impact through marketing.